What Does the Chinese Character 家 Mean

Ã¥ ® ¶ (jiÄ ) means family, home, or house in Chinese. Read on to learn about its counterintuitive character development and other Chinese vocabulary  words that include the character  Ã¥ ® ¶. Radicals The Chinese character Ã¥ ® ¶ (jiÄ ) consists of two radicals. One is è ±â€¢(shÇ ) and the other is Ã¥ ®â‚¬ (miÄ n). è ±â€¢ can stand on its own as a character, and in fact, means hog or wine. On the other hand,  Ã¥ ®â‚¬ is not a character and can only act as a radical. It is also called the roof radical.   Character Evolution The first Chinese symbol for home was a pictograph of a pig inside a house. Although much more stylized, the modern character today still represents the character for hog underneath the roof radical.   There are a few speculations as to why the character for home in Chinese depicts a pig in a house rather than a person. One explanation is the practice of animal husbandry. Because pigs were domesticated and lived inside the house, a house with a pig in it inevitably meant that it was a home for people too. Another possible reason is that pigs were commonly used as animal sacrifices made to family ancestors, especially during Chinese New Years. Therefore, the pig somehow symbolizes respect for the family.   Pronunciation Ã¥ ® ¶ (jiÄ ) is pronounced in the first tone, which is flat and steady. Characters in the first tone are also typically pronounced at a relatively high pitch.   Mandarin Vocabulary with Ã¥ ® ¶ JiÄ  Because Ã¥ ® ¶ means home or family on its own, pairing  Ã¥ ® ¶ with other characters creates words or phrases that relate to the house or family. Here are a few examples:   Ã¥ ® ¶Ã¥â€¦ · (jiÄ  jà ¹) - furniture Ã¥ ® ¶Ã¥ º ­ (jiÄ  tà ­ng) - household å› ½Ã¥ ® ¶ (guà ³ jiÄ ) - country Ã¥ ® ¶Ã¤ ¹ ¡ (jiÄ  xiÄ ng) - hometown   Ã¥ ® ¶Ã¤ º º (jiÄ  rà ©n) - family Ã¥ ¤ §Ã¥ ® ¶ (dà  jiÄ ) - everybody; everyone   However, that is not always the case. There are many Chinese words containing  Ã¥ ® ¶ but not relating to family or home. Often,  Ã¥ ® ¶ refers to a person who specializes in a school of thought. For example,  Ã§ §â€˜Ã¥ ­ ¦ (kÄ“xuà ©) means science. And  Ã§ §â€˜Ã¥ ­ ¦Ã¥ ® ¶ means scientist.  Here are a few more examples: è‰ ºÃ¦Å" ¯ (yà ¬ shà ¹) - art / è‰ ºÃ¦Å" ¯Ã¥ ® ¶ (yà ¬ shà ¹ jiÄ ) - artist ç‰ ©Ã§ â€  ( wà ¹ lÇ )  -physics /  Ã§â€° ©Ã§ â€ Ã¥ ­ ¦Ã¥ ® ¶ ( wà ¹ lÇ  xuà © jiÄ )  - physicist   å“ ²Ã¥ ­ ¦ ( zhà © xuà ©) - philosophy /   Ã¥â€œ ²Ã¥ ­ ¦Ã¥ ® ¶ ( zhà © xuà © jiÄ )  - philosopher ä ¸â€œÃ¥ ® ¶ (zhuÄ njiÄ ) - expert

The Gospel Of The Christian Worldview - 1471 Words

Gospel Essentials Of the many group worldviews around the world, the Christian Worldview has to be the most unique and radical. The combination of the Old Testament and New Testament with the teachings of Jesus lay the groundwork for how a Christian should see the world today. From attributing creation to God to loving your neighbor, there is a lot that Christians have to attempt. Which is where the beauty of Christianity really comes because the Christian faith is based on a relationship with Jesus and not necessarily works. Christian Worldview There are multiple essentials that need to be address when trying to define the Christian Worldview. The first being God, the creator of the universe and his personality. The second is humanity and how it’s communion with God has been lost. Next is Jesus, the son of God and the bridge for humanity back to God. Which leads into the most hopeful part of Christianity known as restoration, which Jesus paid for with his blood on the Cross. Of the shared world views, Christianity is the most unique yet universal because of its salvation based on relation and God’s unconditional love. God The base foundation of Christianity focuses on the relationship between humanity and God. Dan Diffey describes God by saying â€Å"God is distinct from his creation; he is a personal God who cares for his creation† (Diffey, 2010, para. 14). Christianity based on biblical teachings attributes everything to the specific design of an omnipotent and omnipresentShow MoreRelatedThe Gospel Of The Christian Worldview1476 Words   |  6 Pagesperson’s worldview acts as a determinant factor from which people are able to come up with the truth as well as understand the purpose of the life. Worldview is just like lenses with different glasses where everyone puts it on, nevertheless, what people tent to observe through them differs from one another. This is how people view the world. All the beliefs as well as the decisions made are interpreted depending on the glasses one puts on. This is to say that each person has a worldview. ChristianityRead MoreNotes On The Gospel Of The Chr istian Worldview Essay1535 Words   |  7 PagesBenchmark Assignment: Gospel Essentials â€Å"For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life (John 3:16, ESV). This is probably one of the most recognizable Bible verses of all time because it encompasses the core beliefs of Christianity. The Christian worldview is a set of monotheistic beliefs and values that involve a personal and relatable God that relies heavily on faith in God and Jesus Christ. This paper will describeRead MoreGospel Essentials : Similarities Between The Catholic And Christian Worldview Of God1018 Words   |  5 Pages Gospel Essentials God In this composition, we will talk about Gospel Essentials, it will focus on the defining Christian worldview of God In addition we will explore viewpoints of humanity, Jesus, restoration and study of Christianity. We will conclude with a review of my reflection on the similarities between the Catholic and Christian worldview. The Christian worldview, unlike others, is not only completely clear but consistent when breaking down theological questions such as what is our purposeRead MoreBiblical Vs. Biblical Worldview1182 Words   |  5 Pagessociety and pointing others towards Christ. A truly Biblical worldview is one which results in the believer honoring Christ and clearly set apart from the world. Every worldview has a set of underlying assumptions which influence how one sees the world, and a Biblical worldview is no different. What is different is that these assumptions can be tied back to Christ. This fundamental difference results in those who hold a Biblical worldview being tr uly separate from the secular world, pointing towardsRead MoreNotes On The Gospel Essentials971 Words   |  4 PagesBenchmark-Gospel Essentials A worldview is made from a set of assumptions created by an individual or a group of people forming a belief system that guides them in how they perceive reality to be in this world. Belief systems are often created by those before us which; are then instilled into future generations. In today’s world there are many different types of belief systems being taught, however; â€Å"there are three basic worldviews that most belief systems fall into which are; Atheism, PantheismRead MoreChristian Worldview : A Christian Perspective1490 Words   |  6 PagesA Christian Worldview A Christian worldview is one that is complicated and composed of themes. These themes, and history of Christianity, can help a person comprehend what living through a Christian worldview is like. Some of these essential themes are: God speaks into the chaos, God is one and incomprehensible, Jesus is the messiah, Jesus is God, and God is not Santa Clause. These are themes that make up Christianity and help set it apart from other religions. â€Å"In the beginningRead MoreThe Key Concepts Of A Christian Worldview1348 Words   |  6 Pageslongevity that Christianity has experienced for the past two millennia. The Christian faith is compelling to so many due to its strong basis in prophetic teachings, historical events, and the reconciliation of a relationship between man and God. This essay will outline the key concepts of a Christian worldview, provide an analysis of that worldview, and scrutinize the parallels and contradictions between the Christian worldview and the views of the author. â€Å"In the beginning God created the heavensRead MoreWorldview Vs. Worldview : Worldview And Worldview916 Words   |  4 Pagesone discusses and researches Sires worldview questions; two questions stand out to the reader questions six and eight. These questions generally make people who are faithless or even faithful begin to ponder their worldview beliefs. These questions consist of are people who are committed to a particular worldview obligated to work towards shaping the human culture around that worldview? In addition, should people who are committed to a particular worldview expect their government to help shapeRead MoreChristian Schools And Its Impact On The Development Of The Community871 Words   |  4 PagesChristian schools play a vital role in the development of the community and the students that make up the body. The Christian church has often seen philosophy as a roadblock to understanding our true purpose as humans and not a tool for learning what that purpose is. Philosophy is our response to every area of life, because through philosophy we investigate the truths and principles of being. Apostle Paul wrote two letter to the Thessalonians in which he was concerned about their receptivityRead MoreDifferent Schools Of Thought On The Gospel And Culture1426 Words   |  6 Pagesas it relates to the gospel. In 1974 a committee of sorts was assembled to tackle just that. It was called the Lausanne Congress, and its purpose was to meet and discuss world evangelizations. Through that meeting in 1978 the Lausannes Committee’s Theological and Education group which comprised of 33 theologians, linguists, missionaries, anthropologists, and pastors convened to establish some sort of frame work the would serve as a model revolving around the topic of gospel and culture. This article

General Paper Free Essays

string(25) " they were 60 years ago\." MARRIAGE. â€Å"Marriage is the union of two different surnames, in friendship and in love, in order to continue the posterity of the former sages, and to furnish those who shall preside at the sacrifices to heaven and earth, at those in the ancestral temple, and at those at the altars to the spirits of the land and grain. † —Confucius, As this culture becomes more individual focused, bonds with others for survival becomes less important. We will write a custom essay sample on General Paper or any similar topic only for you Order Now We now pay people to do the things we used to accomplish in a partnership. Restaurants and fast food chains, once relegated to occasional family outings, are a main source of nourishment. There are agencies that will deliver â€Å"home-cooked meals† to you or have them ready for pick-up. Cleaning staff, once limited to the rich or to businesses, are being used by the middle-class. Both parents are working, focusing on their careers, their paths toward self individuation, and more tedious tasks like yard work are being hired out. The point, partnerships are less necessary than they were 60 years ago. You read "General Paper" in category "Essay examples" That is the social reason that the institution of marriage may be outdated. But the social influence does not stand alone. These changes impact individuals and individuals make up a marriage. So what are some of the individual characteristics that may contribute to marriage being an outdated concept? First, as discussed above, it is the desire for individuation by those in a marriage. More and more often people want to have meaning in their life, beyond raising a family. We are culture whose individuals want to be different. Americans want to stand out. They want to feel they accomplished something for themselves. As such, simply supporting a partner to achieve feels inadequate to many. They also want to achieve, and to be supported in their endeavors. This alone can contribute to strife in a marriage. Whose needs come first? How long do I put my goals on the back burner to help you attain yours? When can I pursue my happiness? â€Å"Is marriage as an institution outdated? † Discuss According to the most recent statistics, the divorce rate, often quoted (even by this author in classes) as 50% of marriages, is actually closer to the low 40 percentile. (Divorce Rate: It’s Not as High as You Think, By Dan Hurley, The New York Times, and April 19, 2005). But that does not negate the fact that the United States has the highest divorce rate in the world per capital. The fact that so many American marriages end in divorce leads to the question is marriage an outdated institution? I think the answer is dependent on some of your personal variables. First, let us look at the facts: over 40% of marriages end in divorce. This does not simply infer that the intact marriages are happy. This author attended a lecture by a respected psychiatrist, rabbi, and author who suggested that another half of the in-tact marriages were unhappy. Per capita, the United States has the highest divorce rate in the world. The average duration of a marriage in the U. S is about 7 to 8 years. And although marriage is an institution which makes childrearing most efficacious, marriages in which there are children end in divorce with a higher frequency than those marriages without children. Yet marriage remains an institution that many would not think of doing away with or even restructuring. Likely even the question of marriage being an outdated institution raises eyebrows. A controversial issue in this country currently is whether gays should have the right to marry, again showing the attachment to this social institution. Many young people wouldn’t dream of not getting married. In fact, many women have been dreaming about their impending nuptials since they were young children. This is not only true for women, as many men assume marriage and children are a foregone conclusion in their lives. So what is this author’s argument that the idea of marriage might be outdated? Well, beyond the statistics above, I also believe that as the Dali Lama said, â€Å"Our purpose in life is to be happy. From the very core of our being, we simply desire contentment. † This is becoming more and more true today, as more people seek happiness. Marriage is a source of lasting happiness for some, but for others it is only a temporary high. The first argument that marriage might be outdated is the divorce rate. Marriage has been around as an institution since, well, according to anything found in this author’s research, ancient time. It was reported as necessary for childrearing, property disbursement, and bloodline. In these times it was more necessary to have a partnership to survive. Even more than partnerships, tribes were necessary for survival. As times changed, neighborhoods became like tribes and small communities worked together to enhance the lives of all. But Western civilization has continued to move toward a more individualistic culture. Today people are less likely to even socialize with their neighbors, let alone rely on them. It is true some areas are bound by their neighborhood, and the community works together to enhance the life of its members. But this is becoming less and less true. As an example, how many â€Å"daycare centers† for children were there 50 years ago? As this culture becomes more individual focused, bonds with others for survival becomes less important. We now pay people to do the things we used to accomplish in a partnership. Restaurants and fast food chains, once relegated to occasional family outings, are a main source of nourishment. There are agencies that will deliver â€Å"home-cooked meals† to you or have them ready for pick-up. Cleaning staff, once limited to the rich or to businesses, are being used by the middle-class. Both parents are working, focusing on their careers, their paths toward self individuation, and more tedious tasks like yard work are being hired out. The point, partnerships are less necessary than they were 60 years ago. That is the social reason that the institution of marriage may be outdated. But the social influence does not stand alone. These changes impact individuals and individuals make up a marriage. So what are some of the individual characteristics that may contribute to marriage being an outdated concept? First, as discussed above, it is the desire for individuation by those in a marriage. More and more often people want to have meaning in their life, beyond raising a family. We are culture whose individuals want to be different. Americans want to stand out. They want to feel they accomplished something for themselves. As such, simply supporting a partner to achieve feels inadequate to many. They also want to achieve, and to be supported in their endeavors. This alone can contribute to strife in a marriage. Whose needs come first? How long do I put my goals on the back burner to help you attain yours? When can I pursue my happiness? Another aspect of this is the drive toward excitement and experience. For some people, experience is more important than possessions. Some people just enjoy experience, for its own sake. They may be thrill seekers, or may just place a high value on novel experiences. These people just enjoy doing new things and meeting new people. At one point in time these characters might have been explorers, adventurers, or other types of risk takers. It seems though, that this is becoming much more common as a character trait these days. And folks with this character trait are likely to find the routine of marriage stifling. There are other reasons that marriages may fail that are related to society. For one, despite many marriages failing or being unhappy, we live in a culture that romanticizes marriage. People are constantly told they will find their soul mate, that if this relationship doesn’t work out; another will come along who might be â€Å"the one. In reality, how often are you able to accurately predict who your â€Å"one† is? Most people getting married believe they found the one. And when that doesn’t work and they remarry, they often believe this time they found the one. And this isn’t limited only to those who marry. How many people did you get romantically involved with who at so me point you thought were probably â€Å"the one†? Perhaps this concept, which shows no signs of dying despite the evidence against it, is at worst mere wishful thinking, or at best, a long-shot. Along with this idea of marriage being romanticized is the desire to simply have a wedding. First, a wedding is a beautiful thing. The pageantry, the pomp, and the beauty of it all results in it being majestic. Everyone should have one. It just doesn’t seem they should have to stay together forever as a result. In a recent discussion with a colleague who was discussing marriage, she reported she wanted to get married. It wasn’t that she necessarily wanted to marry the guy she was with, but that she wanted to get married to someone. She discussed the beauty of a wedding, and how it would be a shame to miss out on that. Everyone wants to be Cinderella or Prince Charming for a night. This is not uncommon thinking. But does the expectation have to be that they will stay together for a lifetime? (There was an article two years ago about a politician in a European country advocating a law that marriages expire after seven years, with the opportunity to renew. Of course she was mocked and ridiculed). Another point of discussion for why marriages may fail focuses on the fact that many people get married before having been on their own. Recently one of my students, when discussing her relationship, actually said she didn’t want to be alone for the rest of her life. She couldn’t have been more than 27, although early 20’s is more likely. For some reason this is a predominant fear in our culture (this could evolve into an existential discussion, but that is better placed in another article). There seems to be a myth that if you don’t find someone, and latch onto them, you will be lonely and miserable, possibly for the rest of your life. Many people seem to settle so they don’t have to face this fear. Ultimately, this fear becomes less predominant, and the person may leave the marriage. But the real culprit was the fear leading to settling. Too often, marriage is an attempt to posses another. When humans love someone, they are afraid to let them go. People are afraid of loss. And what better way to secure someone than marriage? Marriage provides a {false} sense of security. It definitely makes ending the relationship more difficult. But beyond just the fear of being alone is the fact that if you haven’t been on your own you are used to a cycle of dependency. First people are dependent on their caregivers. And if they go from this state to one of marriage, they have never really been independent. There has always been someone else helping out. Outside of simply being dependent, there is a level of maturation that comes from living on your own and not being in a romantic relationship. One learns to nurture oneself, to care for oneself, to be independent in the truest sense of the word. Unfortunately, many who enter marriage have never really experienced this. This discussion of personal growth leads me to another point regarding how the changing times have altered individual’s character. These days more people are interested in their own personal growth. As people grow and change the risk of growing apart increases. When most people in their forties think of what they were like in their twenties, they can usually see the tremendous changes that have occurred. This is even truer when personal growth is a goal. And with one or even both partners growing and changing, the potential for growth in opposing directions is a possibility. And even if you don’t grow apart, there is the possibility of a loss of attraction for your partner, and growing attraction for others you meet on your path. Attraction is one of my favorite areas of psychology. The reason one individual is attracted to another is rich with possibility. For some, there is a reminiscence of something deeply enjoyed in the past. A client recently discussed how the attraction to each of her recent relationships related to two important men in her life. This is excellent evidence of this phenomenon. For some people they believe this person they are with is the best they will ever be able to get. Sometimes this comes from feelings of low self esteem, but this is not always the case. Often there is a bargaining process which goes on inside of us when considering a romantic partner. We have this much beauty, smarts, financial potential, humor, etc, and we want equal value. Too much value and we might be insecure. Too little, and well we are getting the short end of the stick. But beyond all of this is the most common reason one individual is attracted to another: early childhood memory. This article is not the appropriate place for this discussion, so I refer the reader to â€Å"A General Theory of Love† by Lewis, Amini, and Lannon. In short the above book systematically provides a theory that purports that all experiences, but most importantly early childhood experiences, affect the choices we make in close relations. If we had dysfunction in our home, we continue this pattern in other relations. This leads to another reason marriages may not remain intact as they used to, and hence may be an outdated concept. Bluntly, pathology is less accepted now. In the past, abuse, issues of control, alcoholism, addiction, and mental illness were hidden in a closet. These days’ people are more psychologically informed. They are more aware that being mistreated is not acceptable, that it is not a reflection on them. They are less likely to tolerate behavior which contributes to their unhappiness. And furthermore, they are more likely than their predecessors to read self-help books, engage in therapy and resolve the issues that result in staying somewhere they are unhappy. They are even more likely to resolve the issues that lead to the attraction to begin with, which would result in the attraction dissipating. So is marriage an outdated concept? It is possible after reading this article you may think this author believes so. And for many people, I do believe marriage is an outdated concept. And I am not alone, although likely in the minority (judging from the comments posted on the article â€Å"On Marriage: Let’s Call the Whole Thing Off† posted on MSN June 228, 2009). But I do marriage counseling, and believe marriage is right for many other people. The goal is to find if you are right for marriage. And ultimately whether marriage is an outdated concept or not is a personal decision. Some of the things you might look at before making the decision are your motives for marriage. Are you buying into a preconceived notion of what is supposed to be, without evaluating your values? Have you been planning your wedding since you were young and do you just refuse to give up on the dream, regardless of how your personality might affect long term commitment? Are you devoutly religious, and believe that pleasing God comes before personal happiness? If you believe marriage is for you, and you have evaluated your motives, then far be it for any article to sway you. Just realize marriage is work, and it will be important to forgo your happiness at times to maintain the marriage. And keep your hope. Even if marriage is an outdated concept, everyone has the right to make the choices they make. Good luck on your path. How to cite General Paper, Essay examples

Global Integrated Marketing Campaignâ€Free Samples for Students

Question: Discuss About the Global Integrated Marketing Campaign? Answer: Introduction: Integration is very important and has turned as one of the most utilized part of showcasing. There are various multimodal, real time and multi-dimensional communication due to which the marketing has been surpassed. Along with that there are changes is innovation and advertising methodologies. Integrated Market Communication ensures that all forms of communication and messages have a proper blend. IMC signifies integrating all the promotional tools so that they can work in symmetry and focus individually on each part(Purcell, 20111). IMC can help in building competitive advantage, increase sales and enhance profits of the business. If all forms of communication process work in synchronization it can help the buyers in their buying process. A blend of all the communication process can help in targeting focused customers (High Net worth Individual) of the company who actually help in generating huge profits for the business Integrated market is evolving as its serves to adopt a combination of traditional and modern concepts. These days automated tools are established to create one innovative idea for the business. The world has become more increasingly connected with technology requiring companies to develop marketing campaigns. The integrated market campaign of 21st century is not a mirror of same advertisement being flourished worldwide, but it focuses on different media platforms. A successful integrated marketing campaign should be led by a successful manager who has knowledge and training skills to strategize a comprehensive campaign. As defined by the American Association of Advertising Integrated Market communication identifies the worth of a well evaluated plan that inculcates various strategies i.e. advertising, public relations, personal selling, sales promotion and combines them to provide lucidity, transparency and maximum communication impact(ZDNet., 2008). Key factors to be considered: Approach used is a blend of Brand and marketing efforts involved to spread the message across various communication channels Niche marketing is the concept adopted these days, which is more cost effective and value oriented(Kotler Kohler, 2000) Communication tools to be adopted is a mix of Traditional and modular strategies. For example, blogs, search engine optimization, billboards and magazines Television newspaper are the most common forms which can help in reaching out to our customers i.e. target should be wider audience. Other forms of communication include sales promotion, door to door selling, product packaging, pamphlets, Direct Marketing and Publicity. Broadly explained are the various elements of marketing: Foundation Foundation as the name suggests, involves detailed analysis of both the products and the target audience. Strategies followed by other competitors should be known to the existing market users(Levitt, 2000). Corporate Culture The products and services manufactured should be in line with the demand of the customer. Every organization has perceptions, and marketers should keep in mind before designing or launching any product(Hunt, 2014). Brand visibility Identity of an organization is known by its brand and goodwill in the market(Jeannet, 2000). Customer Experience Consumer feedback and knowing their experience is a must. A customer is likely to pick a product which attracts him, be it design, packaging or its contents(Houston, 2000). Communication Tools There are different modes to advertise your product i.e. direct selling, advertising through newspapers, or any form of media or social networking sites or face to face selling Promotional Tools A type of product manufactured can be promoted through various tools i.e. trade promotion/ personal selling Advantages of Global Standardization Every organization can be successful globally, while others are meant only for global expansion. But making little changes in the business strategy can make a business successful globally. Listed below are some advantages: Helps reach a large customer group A product which is successful in global markets, will gain competitiveness globally The risk can be widespread across domestic and global market Same level of quality of any specific brand can be spread across It is beneficial to adopt a standardized approach Cost reduction which helps in improving economies of scale Disadvantages of Global Standardization Different markets prefer different preferences. Selling one unified product lacks distinct characteristics: Allows competition to gain market share Companies are open to be attacked by the competitors It depends upon economies of scale Trade barriers also tend to be the biggest disadvantage in global markets Loss of effective marketing strategies Although standardized approach is more powerful, its adoption is not subject to any conditions as proposed by Douglas and Wind (1987). The standardized strategy increases the companys performance. However this only takes place where competition has global presence i.e. consumer durables, electronics, fashion and perfumes etc. And on the other hand there are companies where one strategy is not relevant. A combination of visual, audio and written message is used to reach the Target audience through Advertising which is one of the effective ways of Brand Promotion. The more innovative and attractive the advertisement is, the more loyalty it will build amongst the customers. Promoters need to ensure that the right message is delivered to the right customer and at the right time (Johnson, 2000). Print Media Advertising on the other hand is equally important to Target its audience. It is a form of advertising in which magazines and newspapers are used to reach its customers. Advertisers also use digital media like Banners, Mobile Advertising and Social Media to reach the same Target audience (Annoymous, 2015). Below are the advantages of Print Media Advertising: Unlimited Exposure: Print Media can be used Infinite times and by multiple reads i.e. advertisement displayed in the newspaper or Magazine can be viewed number of times and at the ease of the viewer, whereas advertisement displayed on media have a drawback as it has limited audience present at that particular point of time when the add is being displayed. Less Intrusive: It is less bothersome to spread awareness or advertise to any region with the help of Local newspapers and magazines. It also involves less cost than Media Advertising Static Message: Print Advertisement is always one liners i.e. to communicate the message across and attract the attention of the readers fleeting messages are not required(Doole, 2005). More Flexibility and Personal Attention: At times, specially incase ofregional newspapers special sections are displayed to advertise a new caf/restaurant in the area. Cost estimate can be done with the available Budget(Czinkota, 2006). Disadvantages of Print Media: Not recommended for Widespread audience: If an advertisement is to be flashed world-wide i.e. Target audience is globally then this medium is not a suitable method of communication Ads may be lost in transit/ reader skips the page: At timesAdd may be lost during transit and is not published in the newspaper or sometimes there are multiple ads published in the newspaper so at times readers can skip reading it. This generally happens during festive seasons when there are lot many adds in the Magazine/Newspaper(Gerber, 2008). Integrated Marketing has been in the particular field of advertising from more than three decades. In the modern era, things that we need of mass communication may well be the balanced campaign a campaign where digital media, radio, television, print all trigger to create a reach that could never be fulfilled with the singlemedium. Lets take an example to understand the situation better: Cancer Research UK Cancer research UK an organization, focused on Lets beat Cancer sooner. It is committed to funding cancer research of highest international talent. It wants people to think that a simple signature of yours can beat the Cancer. Their widespread Advertising, created by Atomic London keeps a perfect blend of Digital media, print and television to extract the word that leaving money to Cancer research can help the future It has been supported with a Documentary film, where daily use products and equipments are made to look like Signatures. The movie is supported through Digital Print and Ads. Atomic London focused on emerging a useful message or Tag Line amongst its Target audience. This campaign lead to achievement and success in what it aimed at The Cancer Research constitution has been a success multiple times by raising funds for research of 200 types of Cancer. It hopes that Race for life will raise funds and cure the patients. The campaign is a success at it has helped in saving 1000 lives and convincing people to see a doctor if a disease lasts for a month or more. Print Global Advertisement of BMW I8 BMW is one of the largest automobile brands across the world. The firm drives its importance from its goodwill and image of being a German Company which accelerates in quality orientation and engineering. The Model I8 is an electric Car Model running an Advertising Campaign in all the major publications i.e. Times, Economist, Hindu etc(Nikitina, 2014). The campaign is quite consistent and uniform. It is running the campaign in all the major markets where its existence is present. The same campaign is advertized everywhere across the world. In its perception it shows a two seated blue image against a landscape influenced by a neon lit glass and concrete towers. The advertisement focuses on a two seated top model sports carwith Fleet Management and fuel System(Taure, 2014). This system provides its clients advanced vehicle solutions. The E-drive technology is based on the electric motor developed and built by BMW. The Tag line of this Global Campaign is BORN ELECTRIC. The campaign message to the audience lies in innovative technology. The message implies that the person driving the BMW I8 will not only be driving eco-friendly car but will also enjoy a pleasure ride. The reason behind campaign is its brand image which is the most important source of competitive advantage for the organization. This is the reason behind not publishing a customized add. It has a high share in the market(Ottaway, 2014). The print advertisement campaign of BMW I8 is a part of Global integrated Marketing communication. The same advertisement is published in newspapers, on television, internet and other modes of digital Media to influence the customers and lure them to buy the luxury brand(Bhasin, 2017). Time has come to re-think about Global Branding. Its been two decades, the Harvard school professor Levitt declared that Global market for uniform products and services has emerged. Brands like Coca-Cola, Mc-Donalds, Adidas and Nike have become electrical discharge for Anti-globalization protests. Cathy Pacific Global Campaign Cathy Pacific is a well known airway of Hong-kong with its head office located at Hong Kong International Airport. It is spread worldwide across 180 destinations and spread in 44 countries. It was founded by Roy Farewell. Cathy is a major shareholder of Air China. Its wholly owned subsidy Cathy dragon operates in 44 different countries (Peter, 2015). Its wholly owned subsidiary serves 27 million customers and over 1.5 million of cargo and mail. Cathy pacific was awarded best airlines in the year 2014. Cathy Pacific like any other airline company is bearing high cost of fuel. After the 2008 financial crisis Revenue has dropped widely from its high end customers (business customers). This is due to the reason; many highly paid companies have dropped incentives given to customers in the form of air tickets in order to control their overall cost budget as the cost allocation to the companies have reduced with high inflation prices. In this competitive world in order to survive Cathy Pacific has shifted its focus from Business class customers to Economy class and their Target audience has changed keeping in mind the market scenario. It has visualized its add in turquoise green color with a lady sitting on green premium Economy chair comfortably and with ease enjoying the benefits of Economy class. It elaborates its add with highlighting more leg space between you and seat so that one can sleep comfortably if its a long travel. The Tag line focuses on Some things just feel right Cathy organized various road shows to make it a success amongst the public. This global advertising campaign is a standardized one as it follows all the codes and ethics. The add is displayed in newspapers, magazines and various periodicals. The standardized add campaign is circulated in different countries delivering same message across all the nations. It has blended all the Ps of marketing properly with its main agenda of focusing on its Target audience. The success of the newly created campaign is a great success as it has helped Cathy Pacific in winning its customers. Dimensions of Global Brand A two way research project was carried out in the year 2002 to know how people in different countries value Global Brands. Survey was carried out to know the importance of global brands, when people buy the products across the nation. What is Good Global Marketing? To express the real need of Global Marketing and how it looks like has been supported with some examples where International Marketing has proved to be a success(Douglas, 2004). Global Marketing is a concept to provide valuable products, solutions and services to varied customers across India and globally across all the nations(Krasnikov, 2008). The 4 Ps of Marketing are affected the most i.e. Product, Price, Promotion and Place when a company moves to become a global firm. Worldwide campaigning and spreading the message across the Target group of customers Global Marketing is the right mode of communication. As and when a new competitor enters the market the threat of change accelerates, technology shrinks and competitive pressure mounts. Earlier companies which focused on domestic markets is now try to enter global markets as well, with increased competition in the market. Advantages of Global Market include the following indicators: Economies of Scale in Distribution and Production Market costs involved are low Brand Image and Goodwill Uniformity in Marketing Practices Helps in building relationships beyond political arena E-marketing overpowered by Traditional marketing Effective and efficient utilization of Innovative Ideas and approach Examples of Brilliant Global Marketing: Dunkin Donuts International presence of Dunkin Donuts can be felt across 30 countries, serving both its domestic and Global customers worldwide. Dunkin Donuts an FMCG is not afraid to celebrate cultural differences in an effort to make stronger its International presence Dominos Dominos, a leading pizza serving company has itemized its menu, as a means to increase its sales globally. The enthusiasm of pizza is the pizza sauce, toppings and cheese which works fundamentally everywhere except China, where dairy isnt their cup of tea. By simply changing the toppings innovations can be made to the product, to gain international audience Coca Cola Coca Cola is the best example of a brand gaining International presence. Though the company puts effort and time in small scale charity programs, being a large entity. It has installed 650 clean water pools in the rural village of Middle East. It has also sponsored the My School Initiative in India. An event was organized in Paris for the first time ever, which united Coca Cola, Diet Coke, Coca Cola Zero and other Brands of Cola. The campaign focused on Taste the Feeling The One Brand Strategy focused on: Connect with customers across the world, making Global campaign a success Allowing customers to choose the Taste of Cola as per their preferences Celebrating the experience and pleasure of drinking Coca cola Extending its Global presence across different nations Integrated Marketing Communication is dependent upon the following 3 approaches i.e: Inside- Out Approach Outside- In Approach Cross-functional strategic Approach Inside Out Approach This approach concentrates on one-sided view point as it collaborates the elements of communication and marketing to create a single uniform message. It depends upon the organization preferences and prospective which approach/strategy to choose. The inside outside approach follows one voice, which circulates one clear message amongst its audience. Whereas when this approach is applied to different organization the message may vary. Hence this approach is considered and Outdated approach Outside in Approach This approach focuses on the wants and needs of the customer. Organizations can take valuable feedback from its customers and can improve upon its approach as per the needs and requirements of the customer. Cross- Functional Strategic Approach This approach of Integrated Marketing is totally different from the other two approaches. The focus of this approach has shifted towards restructuring the organization and adopting an environment where customer is the prime focus. Two way communication is always beneficial from the prospective of the business and consumer both. Enabling Integration, Agility and Change Three core essentials for modern organizations is smooth integration of customer and business processes, ability to change and agility. These essentials are relevant in view of successfully executing strategies. New customer trends, political changes, new technology, globalization, environmental concerns and many other key features are adding complexity to the business. Despite the fact that importance of International marketing is increasing to survive and exist in the modern world. Has Standardization been adopted in both the Ads above i.e. BMW I8 and Cancer Research UK The process of implementing and developing the technical standards based on the consensus in the global campaign of BMW I8 is evaluated on the grounds that BMW aspires to keep its Brand Image and name Unabridged. Having different campaigns in different countries may result in different brand image across the nation but it did not happen as it maintains standardization It aspires to maintain one Brand image worldwide no matter where its prospective customers lie as it is deemed to show the same performance and maintain excellent standards where ever it may go. The shareholders of BMW are highly concentrated, because of its high performance standards. Maintaining a standard Add campaign has helped the company in saving costs as well because of its benefits gathered from economies of scale. Having multiple add campaigns across the nation would have resulted in high costing as it would have acquired professional promoters, advertising agency to advertise the same. So a uniform Add campaign leads to effective and efficient use of resources for BMW. The Cancer Research UK has maintained standardization in a way that it has adopted same set of Target audience across the world. Different class of people helped in funding the organization but it spread one message across all the nations i.e. help the needy Cancer patients get rid of this cancerous disease. Simplification in spreading one message across all the nations worldwide helped Cancer Research UK maintains standardization There are many occurrences of Standardization in Global Advertising campaign in the modern era. Globalization is the emerging trend in business in the 21st century. The audience of this global culture has similar responsiveness, no matter what their caste, color and creed is. These days whether it is US customers or China customers everybody has a need for similar products but in different forms. These products are made available through varied add campaigns. Every add campaign though delivers the same message but at times language issues may change the meaning of the Tagline i.e. the message forecasted so it is mandatory to convert the message in different languages in order to make the product successful. If such a strategy is adopted worldwide it can lead to effective adoption of standardization methods Conclusion In todays world every product manufactured is traded worldwide no matter how small or large it is. Therefore it is viable for organizations to consider the Impact of Globalization before putting into practice international marketing standards. For instance it is important to understand and identify different prospective like competitive advantage, consumer behavior, demographics, market diversity and decision making policies. By having handful of information regarding management of the company can help in strengthening the strategies internationally. Due to changing impact of economies of scale it is mandatory for organizations to study the impact of Globalization. Thus standards are useful tools to achieve technical, political and managerial objectives. They widely contribute to free trade and can enrich legal and political matters in a targeted and flexible manner. Standardized marketing for Global companies basically provides cost benefits. Customized add campaign are not required if universal message is spread across everywhere. Also if the Brand theme is high-powered and has global presence a standardized approach helps people worldwide. Innovation and creativity is another goal of the company. For attracting potential and worthy customers the organization aims at brainstorming new strategies for the business. Wal-Mart is the best example as it served as a market leader globally by giving low prices, offering good customer service and innovative products. The company is forced to adopt strategies in-order to deliver future enhancement, penetrative strategies to enter global market and introduce high quality product. References Annoymous, 2015. marketing process. [Online] Available at: https://www.cheapassignmenthelp.co.uk/various-elements-of-the-marketing-process/ [Accessed 2017]. Bhasin, H., 2017. Marketing91. 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